Yorktown Technologies free essay sample

Technologies, was founded by two gentlemen, Alan Blake and Richard Crockett, with the objective to patent the idea of producing GloFish ® genetically modified tropical zebra fish which would fluorescent all the time. Zebra danio fish are native to India. These fish are clear with stripes on them. The objective of these fluorescent fish is to identify water contamination. After further analysis, patenting this idea was not possible as these fishes where already been developed for research. As a result, Crockett and Blake proceeded in modifying their business strategy to license the packaging and reselling of fluorescent fishes to large industry buyers. Yorktown Technologies founders, met with Dr. Ivan Pruchansky who developed the fluorescent zebra fish and had expressed interest in working with the startup. Dr. Pruchansky eventually decided not to work with Yorktown Technologies for various reasons that triggered him, such as environmental community concerns, involving the university on the licensing of his discovery and jeopardizing his academic credibility. We will write a custom essay sample on Yorktown Technologies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After the unsuccessful negotiations with Dr. Pruchansky, Blake and Crockett partnered with National University of Singapore (NUS) as they had developed their own fluorescent fish and expressed interested in commercializing their fish. As a result, an agreement was signed which gave Yorktown Technologies rights to NUS line of fluorescent zebra fish and patent that covered all fluorescent ornament fish in exchange for a 16% royalty fee. This agreement would set Yorktown Technologies on a competitive advantage as competitors enter the market. Blake and Crockett implemented successful fundraising strategies which raised $5 million in preparation for the launch of GloFish ® genetically modified tropical zebra fish project. Yorktown Technologies secured two distribution agreements with the largest Florida freshwater ornamental fish producers and distributions in the country, 5-D Tropical and Segrest Farms. Despite the successful efforts in fundraising, Yorktown Technologies first year performance drove a loss of $120,000 compared to the $4 million company surplus projections. Although Yorktown Technologies sales have increased year over year, the main problem in this case is they haven’t reached their geographical targeted audience and facing channel distribution. Analysis and Evaluation As various issues have been addressed at Yorktown Technology, Blake and Crockett still need to evaluate the problems which are hindering the growth of the organization to drive long-term sustainable success. We will focus on five key areas to provide Blake and Crockett on what to expect, this includes: marketing environment, consumer market, channel infrastructure, competition and address any ethical concerns. All of this information will be used to provide a recommendation to Yorktown Technologies board of directors. Marketing Environment: Yorktown Technology faced a variety of environmental challenges, which triggered them to launch their product sooner than planned. There are various environmental agencies which are developing negative publicity of the impacts of genetic fluorescent zebra fish. Negative publicity prohibited Yorktown Technologies in marketing fish to Californian population which historically demonstrated adoption of innovative products. Yorktown has taken action to defend, educate and drive awareness of these fluorescent zebra fish. This effort has been implemented through media, such as television, magazines, newspaper and website. Regardless of the environmental concerns and Dr. Pruchansky’s effort, approval has been granted to market across the country, excluding California. Yorktown Technologies should provide additional report to California government to obtain approval. There is a significant level of market share Yorktown Technologies can obtain as the aquarium industry is worth over $1,000 million (Cato and Brown, 2003). The United States is the number one importer of ornamental fish despite European Union being the largest market for ornamental fish (Livengood and Chapman, 2012). Additionally, the United States produces and sells over 200 million ornamental fish and distribute to over 5,000 retail establishments (Kerin and Peterson, 2012). Moldvay (2012), published the United States 40% of pet owners, own a fresh water fish compared to cats and dogs (refer to table 1). The marketing environment and opportunities to succeed in the aquarium industry is significant just the proper marketing strategy needs to be implemented. Consumer Market: According to Yorktown Technologies, the negative â€Å"buzz† on genetically fluorescent zebra fish didn’t seem to impact initial sales. Blake communicated to USA Today, â€Å"Public demand for GloFish ® fluorescent fish has been extraordinary, even greater than we had anticipated† (USA Today, 2003). â€Å"Finicky† fish consumers accepted the product favorably. Product innovation was implemented after a retailer informed Yorktown Technologies that fish lovers like different, unique fish and that â€Å"variety drives purchases†. It isn’t too late to perform market research analysis on the targeted population to understand the unmet needs. After obtaining the retailer’s feedback and evaluating the flaws of the Red Zebra Danio (i. e. minimal brightness, loss of color), NUS developed a new generation of fluorescent GloFish ® that would address the flaws followed by launching different color fluorescent zebra fish (i. e. green and orange). The next phase should consist of line extension strategy by expanding the color variation to provide variety to consumers. In 2008, over $4 million was estimated to have been spent on Yorktown Technologies products and the United States consumer ornamental fish market is growing at a nine percent rate year over year. This requires Yorktown Technologies to identify the opportunity recognition to differentiate the supply of fluorescent zebra fishes. Concurrently, Yorktown Technologies should invest the time and effort to address the government’s request to enter the California market. This will be a significant win since California is the most populous state reported by the Census Bureau. Historical this population has proven to embrace innovated products. There is a significant consumer market to offer ornamental fish which would benefit Yorktown Technologies. Channel Infrastructure: Yorktown Technologies understands they need to identify the optimal distribution channel to reach their targeted population. There are five distribution options which Blake is evaluating to determine the optimal solution considering the firm’s resources. For instance, Yorktown Technology should strengthen the relationships with â€Å"mom and pop† (independent pet stores) pet shops through marketing not only their products but also these businesses where the GloFish ® products are sold. This will allow optimal display of the fish at the pet shops increasing the likelihood of visibility and increase demand. Although the Census Bureau indicates there is a decline in pet stores, sales are increasing at a substantial annual rate. According to Moldvay (2012), pets are considered part of the family, therefore owners will cut back on personal discretionary spending first before reducing spending on their pets. Another option is establish and strengthen relationships with major retail chains. Yorktown Technologies should present a new case to the three major retail chains demonstrating product line performance throughout the country, including California, and proposed optimal economies of scale that will benefit both parties. Overall, this will require to keep in mind the price sensitive and expert fish lovers. If this attempt fails, then Yorktown Technologies should reach out to medium size pet stores to introduce the product line which slowly will gain exposure and open opportunity to enter into the major retail chains market. According to the IBISWorld (2012) publication, PetSmart and PETCO own 63% of the pet store market share. PETCO recognizes the opportunity recognition by offering the product line at some of the stores now it is time to open the dialogue to roll out the product line across all stores. Blake is evaluating leveraging kiosks to increase awareness, education and sales. Finicky fish hobbyist would be more interested in purchasing the fish in person versus by mail or online. Blake understands that kiosk generate $10 billion annually which is a great appetite to steer positive organization growth. This is a model where other GloFish ® product lines can be cross-sell and proper educational information can be provided to the public. Additionally, Yorktown Technologies can ensure proper display of the fluorescent zebra fish is presented to capture audience attention. Developing a strategic pilot in metropolitan areas where kiosk can be used to initiate interest and sales. Eventually, if the pilot demonstrates to be successful then kiosk expansion discussions can be developed. Unfortunately, the cost to lease a kiosk is extremely costly for Yorktown Technology to invest currently. Another alternative is the internet which is a cost effective channel to sell the GloFish ® product line. The operational cost are minimal which shipping would need to be a variable Yorktown Technologies would need to address. Blake performed analysis on the shipping cost and the cost was greater than the fish value. Mintel (1991) notes that most of the weight of shipment is water and it is expensive to ship a box of water around the country. Per the US Census Bureau, retail e-commerce sales have increased year over year attributed to $60 million and is forecasted to continue to increase. Yorktown Technologies should develop partnerships with independent pet stores or major retail pet stores to request consumers to pick up their online orders at local stores. Not only would this benefit Yorktown Technologies, but the stores will generate extra foot traffic with the possibility of generating additional sales. If shipping is required, a relationship should be established with a package delivery company (i. e. USPS, UPS, FedEx, etc) to determine a flat rate and potentially offer free shipping to the consumers incorporating a satisfaction guarantee offer. This strategy can work if the website provides value, such as educational videos are provided, to sell the product to consumers. Unfortunately, consumers will not be able to select the â€Å"right† fish as variation exist amongst them where satisfaction concerns could not be met. Absolutely a channel to evaluate further as e-commerce growth continues to grow year over year. Finally, going international is another alternative Blake is considering. Although going international requires a significant level of investment, there are tariffs to consider, illegal breeding possibilities and would require to address foreign regulations. The international market is much larger but the US is the number one importer of ornamental fishes (Livengood and Chapman, 2012). Countries such as India and European Union identify a lucrative industry to export ornamental fishes as source for income generation (De and Ramachandran, 2011). Blake indicates there are a few countries with restrictions making it impossible to enter those countries. Yorktown Technologies priority should strengthen the market share and relationships in the United States prior to going global. Competition: Yorktown Technologies has monopolize the ornamental fish, GloFish ®, since they have patent the fluorescent ornamental fish from NUS making it difficult for competition to enter the market. Consequently, there is already and existing market (National University of Taiwan, NUT) with similar products (fluorescent green medaka fish) and lower prices already abroad (Kerin amp; Peterson, 2010). Competing with the medaka fish will be very challenging for Yorktown Technology as they currently don’t have a strong financial foundation to compete aggressively and invest in the international arena. As a result, this could cause the end of this organization. An option could be for Yorktown Technologies to determine if there is business benefit to develop a similar patent agreement with NUT to diversify the product line and legally introduce the fish in the United States. This would be a proactive approach for Yorktown Technologies before a competitor obtains the NUT agreement and competes with them in the United States. A more thorough explanation of the competitive position will be defined through a SWOT analysis. Yorktown Technologies strengths consist of being the first and only organization to patent a fluorescent ornamental fish. It has monopolize the market giving them full market share on fluorescent ornamental fish. Another strength is they have incorporated the trading up offering by leveraging NUS enhancement to ensure the GloFish ® is more colorful and avoid losing the color as the fish matures. Additionally, they have taken a proactive approach to introduce product variation by providing fish lovers’ two additional colors to select. Scientist support the genetically engineered fish since they don’t pose any harm to the environment. With strengths comes weakness, Yorktown Technologies is encountering lack of brand awareness by various environmental communities. They haven’t been able to build a relationship with these environments to address their concerns and educate them on the benefits of the fluorescent engineered fish. Another weakness is identifying a solid distribution channel to maximize their sales force. They are encountering poor display of their products with independent pet stores and unable to successfully distribute to all major pet retailers. Yorktown Technologies is encountering challenges with controlling shipping cost. From outside perspective, Yorktown Technologies has several opportunities that can help the firm reach its full potential. First, management should invest time and effort to provide the report California government has requested to reach ~40 million consumers. Strengthen relationships with retailers to obtain optimal display and offer their products across major retailers. Additionally, Yorktown technologies has the opportunity to develop partnerships with package delivery companies to minimize shipping cost and be able to offer products via their website or request consumers to pick up their order at a local pet store. Another opportunity can be to diversify their product line by developing a patent agreement with NUT which will leveraged their fluorescent green medaka fish. Providing educational material and attending seminars will be instrumental to ensure the companies brand isn’t impacted with the negative â€Å"buzz†. Threats is the final category of the SWOT analysis. The major threat the organization is facing is poor distribution strategy. If the strategy isn’t finalized it will continue to impact the organizations growth opportunity. Additionally, the Asian competition will be required to address as they are manufacturing large volumes of the genetically modified medaka. Another factor to be consider is the validation of altered medaka imports which could/is hinder Yorktown Technologies future growth opportunities. Ethical Concerns: Despite the controversy GloFish ® generated prior and after the launch, various scientist confirmed these genetically engineered zebra fish weren’t a threat. The FDA (2003) announced that these genetically engineered zebra danio fish don’t pose a threat to the environment from the unmodified fish. Dr. Jyotshna Kanungo (2009) observed they are extensively used for research since they are similar to humans in many ways. These fishes have been instrumental in research and have made significant discoveries recently. Additionally, these fish have similar pathways as humans which have vertebrates, liver, pancreas, etc (FDA, 2013). The cost of maintenance is minimal and their fast development are advantages in using this specimen in laboratories. The concerns addressed by the environmental organizations don’t display any concerns to humans or to their species. Ethical issues aren’t a factor for Yorktown Technologies. We live in an environment where products and food are mostly genetically engineered which don’t cause an issue to society. There is confirmation from many scientist and organizations which indicated there is no concern with these fishes therefore the ethical dilemma surfaced aren’t relevant. It is almost a decade since the launch of GloFish ® and no reports have been addressed reporting negative side effects to the environment and original species. Finally, science is used to provide opportunities, hope and success to people and businesses. Hence if there are any concerns in genetically modifying the zebra danio fish then are the issues with in-vitrio where hope is given to couples to become parents. This is definitely a sensitive matter but genetically engineered zebra danios absolutely don’t drive ethical concerns they drive opportunity. Yorktown Technologies recognized the opportunity in the aquarium industry and developed research to partake in this industry. Recommendation Based on the information provided in the analysis, it is highly recommended that Yorktown Technologies dedicates the time and resources to abide with the California government request to enter this geographic arena to expose ~40 million people with this innovative and sophisticated product. Additionally, Yorktown Technologies should build and strengthen the relationships with independent pet stores and major retailers (i. e PETCO) by promoting the pet stores in Yorktown Technologies marketing efforts (i. e. magazines, website, public relations) in exchange of selling the product and providing optimal visibility. Next, Yorktown Technologies should diversify their product line by introducing variations and potentially patenting NUTs fish. This will aid in adding additional complexities for competitors to enter the fluorescent fish industry. Blake is aware that in order to acquire market success, a strong distribution strategy needs to be address. Hence, the internet channel will be the most cost effective channel in comparison of the kiosk. Yorktown Technologies should establish strong relationships with package delivery companies to obtain a cost effective shipping fee. Additionally, consumers can be given the chose to pick up the fish at their local pet shops for their convenience. This would absolutely require partnerships to be built with local and major pet shops to establish a same day pick up program. Finally, Yorktown Technologies should develop education campaigns to address the concerns that have been addressed by various organizations and offer online promotions to increase adoption rates. There are opportunities for Yorktown Technologies to reach its targeted population as one out of eight American households owns a freshwater fish aquarium (Kerin and Peterson, 2010).

Tourism of Kerala essays

Tourism of Kerala essays Kerala is probably the greenest place you will ever see, it is one of the 10 paradises in the world. The coconut palms, the red tiles houses, the innumerable lakes and beaches will remain long lasting impressions to any visitor. The colourful festivals, various types of dances, martial arts and wildlife sanctuaries are the other attractions. Location Kerala is a narrow strip of land locates on the south western edge of the Indian subcontinent. It is placed between the Western Ghats mountain range on the East and the Arabian Sea on the West Legend says that Parashuram, the sixth incarnation of Lord Vishnu threw his axe into the sea from Gokarnam (near present day Manglore) and it is believed the sea retreated from where his axe fell to give birth to Kerala! Geographically, Kerala is a heady amalgam of Nature's very best. The divine high ranges of the Western Ghats on the east. The Arabian Sea on the west. Emerald paddy fields. Virgin forests. Limpid backwaters, and beaches by the dozen, which in the days of yore, lured adventurous hearts from all over the globe.Kerala is God's own land, untouched and unparalleled. Kerala is a land of great natural beauty. From the majestic heights of the Western Ghats the country undulates westward presenting a scene of silent valleys clothed in the richest green. Among the many rivers that glide across the plains to merge their waters with the Arabian sea, the more important are the Periyar, the Pamba and the Bharatha puzha. The elegant waterfalls at Vazhakal near Cochin is a popular tourist spot. Along the coast, sand dunes shelter a linked chain of lagoons and backwaters the still waters of which are studded with sea-gulls and country canoes plying at a snails pace. For tourist, Kerala offers Nature on a platter. Sandy beaches of Kovalam, blue Lagoons at Veli, Hill stations at Ponmudi and Munnar, backwaters of Kollam and Alappuzha, greenland plantations in the highranges ...

Selecting, Leading and Motivating Sales Representatives in the Essay

Selecting, Leading and Motivating Sales Representatives in the Pharmaceutical Industry - A USA and Canadian perspective - Essay Example They usually earn $40 – 120, 000 a year and have a lot of bonuses like full benefit packages, allowances, and insurance. Pharmaceutical sales representatives have helped boost the sales of the companies that employed them, thanks to their impressive marketing skills in dealing with product advertisement and client persuasion. They have been of great help in promoting a company’s line of pharmaceutical products. An example would be a woman named Anne Fields. She has greatly improved the sales of Schering-Plough Corp in her 19 years with the company. As Vice President in Schering-Plough Corp, she led their 1, 500-representative primary care force. She has also gained a lot of field force management experience, including the oversight of hospital sales organizations. She also has an extensive experience in the field of training and motivating the company’s sales forces. Ms. Fields launched Schering-Plough’s full respiratory line which includes Claritin ®, Clarinex ®, and Nasonex ®. Because of this background, she was gladly welcomed into MedPointe, Inc., a specialty pharmaceuti cal company in Somerset, New Jersey. Medpointe specializes in respiratory, allergy, cough and cold, central nervous system, and pediatric products and is backed by private equity investors like The Cypress Group. Medpointe will use Ms. Fields’ knowledge and skills on respiratory products marketing in promoting their line of products which includes Astelin ®, Optivar ®, and Felbatol ® (Unknown, 2003). Sales representatives taken in by pharmaceutical companies have a major target market and these are the doctors and medical trainees but it is doctors that get the general attention. It is doctors that need the added information in the latest breakthrough in the pharmaceutical industry and, thus, needing sales representatives to feed them the latest updates when it comes to drugs

The long-term effects of unemployment on a person Essay

The long-term effects of unemployment on a person - Essay Example On the other hand, unemployment will increase depression and anxiety, decrease self esteem and cause detrimental health consequences. This situation worsens when efforts to secure employment continuously end in failure over a prolonged period of time (Motoko 9). This paper will discuss the causes, long term effects on individuals and possible solutions to unemployment. Causes of Unemployment Unemployment may be occasioned by several factors in different forms. They include rising costs of operating business, mismatch of skills and required types of jobs available in a region, and rapid growth of technology (Ruhm 618). In the example of rising costs of operations, the automobile industry is undergoing difficulties due to the rising prices of oil and oil products. The high prices of oil are eating into company profits, forcing investors in the industry to cut down on wage and salary budgets, hence reducing the number of employees (Ruhm 619). When there is a variance of skills and the j obs available in the same area, most citizens are rendered unsuitable for employment because they do not match the fundamental requirements. Furthermore, with rapid advances in technology, employees need to be more efficient than they were before. This calls for more advanced training that requires extra funding, which may be unavailable to uninformed citizens (Motoko 51). Another cause may be the fact that there are individuals available for the jobs, but they usually find themselves in the hardships of transitions between jobs either because they have not identified a job that interests them or they are not suitably qualified (Motoko 51). Effects of Unemployment Unemployment has negative effects on an individual’s personality, social life, physical and emotional health (Ruhm 618). Among the most significant long term psychological effects are stress, depression and suicidal tendencies. Stress is a complex result because most other effects end up in different types of stress . Studies have shown that persons who lost employment spent more time on visits to health centers, used more medication and spent more days on sick rest than those who were actively employed (Ruhm 622). Unemployment is a stressful occurrence that has potential to affect mortality and morbidity in national health trends, death trends or individual persons’ changes in specified times. Stress Unemployed people are not able to earn money and fit productively into society (Boyce, Wood & Brown 531). Stress is a key effect of unemployment, and its levels are directly proportional to the duration an individual has been out of employment. Money, success and social status, makes an individual confident, and a well paying job is synonymous with these aspects. Unemployment reduces peoples’ satisfaction levels with their careers and finances (Motoko 51). When a job is lost, an individual loses confidence and self esteem, which grows into stress as time advances. High levels of stre ss are known to impact physical effects on the human body and most unemployed people are known to ignore self care practices leading to a degrading level of health (Ruhm 624). Unable to Fulfill Financial Obligations With the inability to earn substantial, regular income, most unemployed people soon exhaust their savings (Motoko 84). Long term commitments entered into while still with the security of employment, such as mortgage

What's Wrong With the WikipediaJews in the Middle Ages Entry Essay

What's Wrong With the WikipediaJews in the Middle Ages Entry - Essay Example A number of article entries have made fantastic claims about certain events, people, or facts without providing any authentic or credible sources to back them. Wikipedia is an open and free encyclopedia which is not considered to be a valid and trustworthy source by universities. Students are not allowed to cite information taken from Wikipedia while other schools have banned its usage. This research paper assesses the encyclopedic entry â€Å"Jews in the Middle Ages† by pointing out the untrustworthiness and unreliability of its content. It considers how the article is limited with reference to the history of the Jews by excluding several communities. It also studies how certain elements and aspects of Jewish history have not been added into the entry. The paper investigates and critically assesses how the article makes conclusions regarding the relations between the Jews and majority culture. The article extensively writes about the social conditions of the Jews living in West Europe. It fails to mention the history of the Jews who lived in the Middle East and Russia1. The Islamic caliphates were at the height of their intellectual, scientific, and philosophical achievements. Unlike the Christian West, Jews were actually tolerated and protected under Arab areas. The Jews had to pay a special tax called â€Å"Jizya† which was levied on minorities. Wikipedia’s article fails to write about the social conditions of the Jews in the Islamic caliphates. Jews rose to important positions inside the Islamic Caliphates like Solomon Ibn Gabirol and Yehuda HaLevi2. These Jews made extensive contributions towards the study of Judaism by writing interpretations of the Torah, philosophical beliefs, and prayers. An investigation of the article also reveals little information regarding the position of Jews in the Slavic nations. The Khazar kingdom in the middle ages was a Je wish state in the

Company Selected Reliance Fresh Information Technology Essay

Company Selected Reliance Fresh Information Technology Essay Especially in this case study is based on identifying the most important external issues IT / Reliance Fresh development company whose business mainly to those who are working in the Reliance Fresh in sales accommodation is based on the internal work  environmental impacts. Introduction Main objective of this case and study to design ecommerce website for company Reliance Fresh which include Customer account, Payment System ,Product information, price comparison, so the customer can buy product or anything directly for their home or work place and get well information about each product and can take review about that form internet database it also include about database which store all customer bank detail so company come to know to whom they give discount for regular customer and customer can buy multiple item at single time. It sends conformation mail to client about bill they paid online. Company Selected Reliance Fresh About Reliance Fresh  a convenient store format is governed by the Mukesh Ambani and is the most important part of Reliance Industries retail Business. Reliance Ltd. has planned to invest more than Rs. 25000 crores in the retail division. It also comprises more than 560 reliance fresh stores all over the country. The outlet sells fresh fruits, staples, dairy products, fresh juice bars, groceries and vegetables. A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and accommodates catchment area of one to three Kilometers. History of Reliance Fresh Reliance Group was established in 1970s. The Reliance Retail was found in the year 2006 as an operating subsidiary, Reliance Retail is a part of the Reliance  Industries  Limited. Reliance industries are actually the largest conglomerate in India. It has an annual turnover of US$35.9 Billion. It is also listed on 206th position in the Fortune Global 500 companies. The company started off as a small textile company around 30 years ago. And now it has expanded vertically and horizontally to be Indias Number 1.  Reliance Retail is actually the retail group of Reliance  Industries  Limited. It has a number of brands like Reliance Time Out, Reliance Digital, and Reliance Wellness. Autozone, Reliance Super, Reliance Mart, Reliance iStore, Reliance Fresh. The Reliance Retail had to face various difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news focusing on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super market play focusing on various categories like IT, consumer durables, home, FMCG and food. Growth of Reliance Fresh The first ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively low price along with an introduction of farm to fork theory. This was the idea, which was anticipated by the company was to take the supply direct from the farmers and then sell straightaway to the consumers removing the middle-men off the beaten track. Reliance introduced several formats in the marketplace to cater to needs of common people, which includes Reliance Fresh, Reliance Super, Reliance Footprint, Reliance Timeout, Reliance Jewels, Reliance wellness, Reliance Mart and Reliance Digital, to name a few. In addition to this, the Reliance Retail also entered into a treaty with Apple, which is a leading Information Technology company, to set up a series of Apple Specialty Outlets branded as IStore, with its first ever store in Bangalore. With an idea to produce inclusive prosperity and growth for farmers, consumers, small shopkeepers and vendor partners, Reliance Retail was set up in order to lead the foray of Reliance Group into an organized retail. Mode of Enquire In general term enquiry means an act of asking information, an official investigation. There are many different method of enquiry (for example, Anti-Deductive, System thinking and Inductive-consensual). Provide a short critique of three different techniques. Your discussion to include the current perspective for each types of enquiry drawn from extant literature. Here also include the strengths, weakness and any assumptions that have to be made when using these different modes of enquiry Here we are taking research on RELIENCE FRESH For this research we are using Inductive-Consensual Enquiry method. First of all in Inductive-Consensual Enquiry method I had done enquiry about the place that at what place its situated, Then after the next was the product of it serves to the customer, then what was the price of it product and how its different form other. Then what type of quality its provided. The value of CRM customer relationship management. The research was very simple because the questioners was simple and it was simply answered. The work of research was speedily because the strategy adopted by RELIENCE FRESH: GIVE FOOD TO CUSTOMET AT LESS PRICE THEN MARKET. By this single course of action it can attract easily, but in this method of enquiry in RELIENCE FTESH many answer of a question will be arise. Inductive-Consensual Enquiry is simple, quick to draw a conclusion and most of the time the conclusion is a usually a single number, a fixed strategy, or a single course of action. Inductive-Consensual Enquiry is that there is a possibility that the conclusion drawn could be subjective and that most of the problems encountered these days have multiple answers. 1.1 Inductive-Consensual Enquiries Inductive-consensual enquiry derives a conclusion from a limited set of observations, which may be:- à ¢Ã¢â€š ¬Ã‚ ¢ Analogous à ¢Ã¢â€š ¬Ã‚ ¢ Historical à ¢Ã¢â€š ¬Ã‚ ¢ Multiple Independently Sourced 1.1.1 Application of Inductive-Consensual Enquiry The scoring of the Olympic diving competition is an example which employs the use of Inductive-consensual enquiry method. 1.1.2 Advantage of Inductive-Consensual Enquiry Advantage of Inductive-Consensual Enquiry is simple, quick to draw a conclusion and most of the time the conclusion is a usually a single number, a fixed strategy, or a single course of action. 1.1.3 Disadvantage of Inductive-Consensual Enquiry Disadvantage of Inductive-Consensual Enquiry is that there is a possibility that the conclusion drawn could be subjective and that most of the problems encountered these days have multiple answers. 1.2 Dialectic Enquiry Dialectic Enquiry challenges the subjective assumptions, models and theories by which problems are defined and solutions postulated, and it is the debate itself that an objective solution compromise or synthesis will be reached. 1.2.1 Application of Dialectic Enquiry The British system of parliamentary democracy is an example which employs the use of the dialectic enquiry which probes deeply into issues and acts as a practical decision making tool. 1.2.2 Advantage of Dialectic Enquiry Advantage of Dialectic Enquiry is the consideration of facts from various angles and it generates more useful alternative solutions and can sometimes identify unnoticed opportunities. 1.2.3 Disadvantage of Dialectic Enquiry Disadvantage of Dialectic Enquiry is it endangers a person or a group of persons to reach its objectives or decision, from which certain assumptions have to be made and the assumptions might not be right. 1.3 Unbounded Systems Thinking Unbounded System Thinking was described as a new problem-solving method. Major Problem with Reliance Fresh Development A research shows that the company needs a well designed website with online store system, so that customer can check weather thing are present in stock. Main areas where the company is facing problems. Currently, the company, Reliance Fresh Development is facing a number of problems due to its manual sales system. The major problems due to lack of automated data store system are affecting the Services, payment system, and Customer Account of the company. With automated system its easier to keep record of customers Account, payment details and are easier to track product that order. It also takes less Hassel and space to handle customer account and records. Customer Account Currently company doesnt have any customer account as customer account system is required for regular customer through customer have to put there user name and password to log in their account and buy from online so easy to buy have not put their detail every time they visit. Where in store they just put customer id they get detail and can provide them discount for regular shopping from online or store. Payment System Company collect money from manually on store if customer buy from online they can pay from credit card or debit card directly instantly to company for daily customer buy from online data for product they buy each time come to know and can provide discount and other facility. Order Record As customer place an order for something online record should be there in system so we come to know last time which place what order and history each time buying form Reliance fresh and also provide order track system so customer can track their product where it reach and when going to reach destination. System Required for Implement in Store For Customer Account SQL or Oracle data base To run this system properly you will need a computer with Redhat 5.0 installed. The computer will probably need to be at least a Xeon processor with 4 GB of Random Access Memory with 1 TB Hardisk. Broadband Connection is required for connecting internet and other Brach network and main reliance server. For Printing record need Cannon or HP Laser Jet Printer will be needed. Benefit of Online Shopping The main advantage of online shopping is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyers home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you dont have to hurry or worry about finding a parking spot. The Internet allows you to easily compare products and prices, so you can be sure that the item you purchase is the exact item you want. Online merchants can publish much more information about their product on a website than they could affordably publish in a print catalog. And online stores give you the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer. External Environment Analysis Reason for Choosing India for Retail Market In India population ration is high and more over are middle class for that people reliance fresh is good because it provide product in less price then available in market, India is developing country and progress in economy strength, Reliance is gearing up to revolutionize the retailing industry in india.Towards this end, Reliance is aggressively working on introducing a pan-Indian network of retail in multiple formats, The retail initiative of reliance will be without a parallel in size and spread and make India proud. Economical Environment Companies across the globe are coming to realize the opportunity India presents, and are wasting no time in acting. Siemens of Germany, a company which produces and sells power plants, electric meters, hi tech medical equipment and mobile phones has big plans for India, India is a democracy of one billion people, and economic reform is a consensus shared by its many political parties. They have been quick to embrace free market enterprise, which has attracted a number of American corporations, including General Electric, General Motors, Hewlett-Packard, Johnson Johnson, and Microsoft, to name a few. Social Environment India perception and trends of the consumers have been changing owing to the liberalization and the changes in lifestyles. Another important aspect of society is the group. The performance of groups differs in individualistic and collectivist societies. The family is an important part of the social environment. It is a primary group and influences the consumption and buying behavior of consumers. The traditional family life cycle has been changing owing to the differing lifestyles. So, marketers have to analyze these trends and bring in products that are suitable to these changing consumer segments. Also jobs and workplaces have to be designed according to the changing lifestyles. Technology Environment Technological environment in India should be favourable to quality improvement, cost Reduction, introduction to new products In market. It should also lead to Industrial development with global competitiveness. In India, the government has setup large number of R D Activities, space research centres etc. for introduction of new technology in different areas. a long period of time, technological environment was not favourable for introduction of updated technology ion manufacturing activities. Funds Import Policies were not freely provided for import of updated foreign technology. Foreign collaboration joint ventures were also not freely allowed. Research development activities were not given encouragement through special facilities/concessions. This suggests that technological environment was not favourable to industrial growth till the Beginning of economic reforms and globalization by 1980s. Information Technology By the early 21st century, nearly every child in the Western world, and many in other parts of the world, knew how to use a personal computer. Businesses information technology departments have gone from using storage tapes created by a single computer  to interconnected networks of employee workstations that store information in a  server farm, often somewhere away from the main business site. Communication has advanced, from physical postal mail, to telephone fax transmissions, to nearly instantaneous digital communication through electronic mail (email). India continues to be the most preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people, according to global management consultancy. Advantage of Information Technology Globalization   IT has not only brought the world closer together, but it has allowed the worlds economy to become a single interdependent system. This means that we can not only share information quickly and efficiently, but we can also bring down barriers of linguistic and geographic boundaries. The world has developed into a global village due to the help of information technology allowing countries like Chile and Japan who are not only separated by distance but also by language to shares ideas and information with each other.   Communication   With the help of information technology, communication has also become cheaper, quicker, and more efficient. We can now communicate with anyone around the globe by simply text messaging them or sending them an email for an almost instantaneous response. The internet has also opened up face to face direct communication from different parts of the world thanks to the helps of video conferencing.   Cost effectiveness   Information technology has helped to computerize the business process thus streamlining businesses to make them extremely cost effective money making machines. This in turn increases productivity which ultimately gives rise to profits that means better pay and less strenuous working conditions.   Accurate results Crucial decisions based on computer calculations are more likely to be correct than those based on human calculations. This is because the probability of errors in calculations by human beings is greater. Computers also help in taking a decision when faced with two or more alternatives. They do not need another day to rework the data if any variable is altered. Increase in standard of living cost savings achieved through optimal utilization of resources as suggested by computer calculations, result in lowering the prices of goods. In addition, networking has facilitated access to different markets across the globe, where competitive prices are available for similar goods. This helps buyer to get the best bargains, as similar products across globe have to be priced competitively. Disadvantage of Information Technology Unemployment   While information technology may have streamlined the business process it has also crated job redundancies, downsizing and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed. Privacy   Though information technology may have made communication quicker, easier and more convenient, it has also bought along privacy issues. From cell phone signal interceptions to email hacking, people are now worried about their once private information becoming public knowledge. Lack of job security   Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day. This means that one has to be in a constant learning mode, if he or she wishes for their job to be secure. Dominant culture   While information technology may have made the world a global village, it has also contributed to one culture dominating another weaker one. For example it is now argued that US influences how most young teenagers all over the world now act, dress and behave. Languages too have become overshadowed, with English becoming the primary mode of communication for business and everything else. Impact of Online Shopping on Reliance Fresh Order Placing process and receives immediate confirmations. Product review, Product Detail. The main advantage of  online  shopping  is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyers home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you dont have to hurry or worry about finding a parking spot. Easy Comparison Shopping, Better Selection. Can store their detail for regular customer. Secure bank payment system. Order can be track online 24/7. Future Technology Innovation Technological innovation in general and information technology (IT) applications in particular, have had a major effect in ecommerce and web. Technology change transforms the nature of the market place by making difference in cost feature product accessibility as movement toward new high technology which increase promise and implications on new tech. Revolutionary change in internet technology which make communication system better mobile technology is future as smart technology are coming in market and everything going to that like and advertisement are on internet . Redhat Linux are going to launch new version of OS work on mobile and slate (new tech) through mobile user can access site on their system and buy or place order directly from mobile. Web Security is now better for Reliance Fresh and future IT innovation. Technology Demand for Reliance Fresh. IT System are flexible to change any data and type of process . Technical skill and IT Professional staff training and perform. Change in technology and highly skilled workforce in different special area. Security of IT/IS is main for better performance and regularity needed in many times. Management of IT must make decisions based on traffic flow on site. Company performance to establish future IT development plans. Maintain IT/IS performance throughout the organization plans. Internal Resources, Competencies, and Capability of Reliance Fresh. Internal Resources Company resources are much limited as training to existing employees for this company has to collect fund from different sources like obtaining loan from a financial intuition or issuing their corporate bonds as this company have one option to issue corporate bonds as it also manage form Reliance Retail which is part of Reliance Group in order to implement the IT system in the organization must have to recruit new professional employees and also train existing employees. Competency Reliance Fresh are able to increases its business because of implementing new IT System as well as have a good location in every city of Indian state also have competition is high among Big Bazar ,eShop etc and has to satisfy their customer by giving best value and quality. Company has to make advertise in internet marketing and evaluate with other inside the same industry Have to satisfy their customer buy providing them best service and standard Enhance communication skill with customer visit on site or place order reply with e-mail. As website is effective tool in internet field and give opportunity to get into new market of online shopping and in internet technology world. Have to performer 24/7 service online from different site they provide. Capability Reliance Fresh can bring their business on top because of presence in market with huge reputation as millions of people visit to site of reliance because of presence in every city of Indian state it would be beneficial for company to bring their name in top street supermarket and provide an excellent opportunity to this company and give good standard and accommodation services. Branch in south can drive with huge business because of education presence people most like to proffered there site for online order. Benefits of Implementing The new IT/IS system IT system Features IT must easy for Professional to operate as well as for normal to update daily data have to pay for staff train in computing field its easy for staff to learn system data base update and new product arrive in market and add them in list of system database it also include automatic feature like printing letter and receipts this system is easy to learn. Customer Account Contain detail of customer for regular shopping and easy to order history and also buy multiple item at a same time also easy to review the product for specific customer or supply them different product also give schem like discount or put in prize draw for customer. Payment System From customer account payment detail is save on server on main brance which directly connect with bank system and easy to instant payment and get conformation not have to put detail many time only single time can buy multiple thing provide free credit depend on shopping and term and condition of company single method with security using web technology SSL security provide encryption no fraud are possible. Order Records Customer can trace order online and can cancel or change the order within give time in term and can directly talk to assistance which are present online for helping using system check order history .also reducing risk of fraud of product guarantee show product purchase date and insurance expire date on system easy for customer to make decision. System Specification Below the list of new system specification of new server for store. Account Product Enquiry:- Customer can enquiry about some electronic product as like laptop,mobile,TV,iPod,Camera,etc. Price Comparison:-In this task price of product can be compare with other sote presence in market. Product Reserved:It show wthere product are reserved or want to reserved for future. Stock present: Product showing online are present in stock or take time. Payment:Type of payment accept like visa,debit,credit etc. Customer Detail:Detail of customer for dispatching product Order Record: Include history of old product buy form this site and possible of discount offered by company if reach target of month or week. Check in :It kept record who have take visit of store and web site . Check out:It show which product are comeing soon in which are currently not present. Userfrendly system :Customer get easily whatever they want form site and searchable option to find any product easly it must be well graphically designed . Impact of IT Enable Services on the Reservation of Reliance Fresh. Positive Impact Main benefits of implementing IT system which enhance the company performance and customer. Expand of Company Business Earlier without IT system Reliance fresh have to get business form store onward and advertising in normal media and newspaper and TV ads marketing are not increase for making new development in field of marketing have to build online ecommercial site through which customer ration is going to rise ,as web site very helpful to rise business opportunity and make repudiated in internet world million of people visit site daily they can see and get idea about new product arrive in market via Reliance Fresh . Business rises by Web Site Developing website for Reliance Fresh will able to rise business opportunity it provide service worldwide not only in India ,It provide facility of Customer Accound,Detail ,Payment System and Order Record through which customer form remote country can place order and able to review the product and get best deal as well as price comparison so possibility is high of expanding business using IT also provide 24/7 service. Negative Impact There are bit of disadvantage of implementing IT base system like failure ,hacking site etc it must be considered before implementing a new system because it can be harmful to business . Hackig Hacker is dark light for business world it flow suddenly and brake business there are many type of threats in IT due to less security in system it cause serious damage to business , as they feel unsecure as using system a rliable way of identify threat is to classify them and stop to treat and flow to system . Threats Technical Failure: Through data may be loss or crash file present in system Infrastructure Failure: If customer is in half way to buy thing and sudden failure product are not listing and customer miss out that product. Human error: Main problem created by human are difficulty to recover loss. Effect/Probability/Action Grid Effect of Contingency Plan High: It recognize that a threat on Reliance fresh having high cost impact Medium: Try to reduce to risk to an acceptable stage. Low:Effect of risk are cut by administration need and approach structured Probability High: Scam, Virus, Credit Card Fraud, Hacking etc Medium: Single reply mail sends to multiple user. Low: Individual mistake. Task 4 System. A System is a set of interacting or interdependent entities that interact regularly to perform a task. Factors of System Development. Social, Technology, Economical are external factor effect business of Reliance Fresh. Staff should conduct IT Support Cooperative. Reliance Fresh Data are getting from Reliance Retail Manager and Staff. Reliance Fresh information are kept on Data base as well company member customer record. Soft System Methodology (SSM) Soft systems methodology (SSM) is an approach to solving complex unstructured human problem situations based on holistic analysis and systems thinking. SSM is a participatory methodology that helps different stakeholders to understand each others perspectives. It focuses on creating the human activity systems and human relationships needed for an organisation or group to achieve a common purpose. Systems thinking are a transdisciplinary field that has emerged in response to the limitations of a reductionist and narrowly technical approach to solving problems. SSM was developed during the 1980s as large organisations realised that top-down and highly mechanical approaches to organisational management were not working in a rapidly changing environment. SSM has been used to facilitate change processes in many large private and public sector organisations. Seven Stage of SSM. Define the Problem Situation of Reliance Fresh Express the Problem Situation of Reliance Fresh Creating root definitions of relevant system Making and testing conceptual models based upon worldviews Comparing conceptual models with reality Identifying Feasible and desirable changes Acting to improve the problem situation Define the problem of Reliance Fresh Reliance Fresh are facing problem with customer data storing on paper base but with IT can be transfer to system the main aim of Reliance Fresh to get customer record which are visit and stock in store are change are come through system as result Reliance Fresh is going to implement IT System to shoot out problem with customer data storing. Express the Problem situation of Reliance Fresh a rich picture It show the rich picture of developed that conveys the problem situation from different point of view and base on the perceive the situation and questioning. Information Report Financial inconsistency assessment Report and Examination of Information Initiate Decision Make Decision Policies Recommendations Creating root definitions of relevant systems   Root Definition is a structured description of a system (which is relevant to the problem). It is a clear statement of activities which take place (or might take place) in the organisation being studied. It is structured in such a way as to enable modelling the system. For root definition use CATWOE analysis Customer: Employer of Reliance Fresh can take benefit of newly developed technology or activities. Actors: The management of Reliance Fresh will take part in the application of these activites. Transformations Process: It described by the 5 criteria Efficacy means gives best solution for end of Reliance fresh problem Efficiency means to exposed least and necessary assets of the Reliance Fresh Effectiveness means IT system helps to achieve goals and Reliance Fresh Ethicality means the Reliance Fresh process must be use ethical limitations Elegance means the IT system will easy to use for staff of Reliance Fresh Weltanschauung: means world view will give a clear vision to under stand the problems of Reliance Fresh <

One Life Aquatic :: essays research papers

One Life Aquatic Steve Zissou is a world known, and partially renowned oceanographic explorer. He has been depicted through his documentary films as a larger than life character, yet it seems that each unsuccessful film shows more and more of his humanity. The film introduces us to Steve Zissou when he is at an all time low in his career, having just lost his best friend and crewmate Esteban. Steve is now searching for something more amazing than anything he has ever done, just to reaffirm his place in life. In the film The Life Aquatic with Steve Zissou (Wes Anderson, 2004), parallelism can be found between two very similar scenes. By contrasting the second film premiere to the first, the transformation of Steve Zissou can be seen through his departure down the red carpet. The crew of the Belafonte starts their stroll down the red carpet; red knit caps shaping their heads, clad in their finest suits. Classical music fills the air, ringing the delicate atmosphere. The ragtag team exits their film premiere; their half cocked smiles tell us more than an interview ever could. A heckler from the crowd shouts toward the most somber of them all, Steve Zissou; a middle-aged oceanographer carrying a â€Å"crayon seahorse† he just received from a crewmate’s nephew, named Werner. Steve stands unassuming for a second, and then rushes the man, only to be punched in the face seconds later. He suddenly realizes the bag containing the seahorse has been punctured by the fight. He grabs a passerby’s wine glass and pours the seahorse in. The scene finalizes as Steve Zissou flees the film premiere. He makes his way through the crowd as the only visible part of him is the raised wine glass. While exiting his film premiere, Steve is looking for reassurance of his film’s credibility. The only comfort offered comes in the form of a â€Å"crayon seahorse† from Werner, a crewmate’s pre-pubescent nephew. As Steve leaves he is surrounded by his friends and colleagues; and though their proximity is close, their demeanor shows some distance in their relationships. After the ensuing fight, Steve exits by himself, blending into the crowd except for the raised wine glass containing the seahorse. The raised wine glass represents an obvious conflict of disposition in Steve Zissou. Though the film has shown him to be imperfect in many ways, he attempts to adapt to the persona of a very confident and brash person, much like a person who raises his wine glass to propose a toast. One Life Aquatic :: essays research papers One Life Aquatic Steve Zissou is a world known, and partially renowned oceanographic explorer. He has been depicted through his documentary films as a larger than life character, yet it seems that each unsuccessful film shows more and more of his humanity. The film introduces us to Steve Zissou when he is at an all time low in his career, having just lost his best friend and crewmate Esteban. Steve is now searching for something more amazing than anything he has ever done, just to reaffirm his place in life. In the film The Life Aquatic with Steve Zissou (Wes Anderson, 2004), parallelism can be found between two very similar scenes. By contrasting the second film premiere to the first, the transformation of Steve Zissou can be seen through his departure down the red carpet. The crew of the Belafonte starts their stroll down the red carpet; red knit caps shaping their heads, clad in their finest suits. Classical music fills the air, ringing the delicate atmosphere. The ragtag team exits their film premiere; their half cocked smiles tell us more than an interview ever could. A heckler from the crowd shouts toward the most somber of them all, Steve Zissou; a middle-aged oceanographer carrying a â€Å"crayon seahorse† he just received from a crewmate’s nephew, named Werner. Steve stands unassuming for a second, and then rushes the man, only to be punched in the face seconds later. He suddenly realizes the bag containing the seahorse has been punctured by the fight. He grabs a passerby’s wine glass and pours the seahorse in. The scene finalizes as Steve Zissou flees the film premiere. He makes his way through the crowd as the only visible part of him is the raised wine glass. While exiting his film premiere, Steve is looking for reassurance of his film’s credibility. The only comfort offered comes in the form of a â€Å"crayon seahorse† from Werner, a crewmate’s pre-pubescent nephew. As Steve leaves he is surrounded by his friends and colleagues; and though their proximity is close, their demeanor shows some distance in their relationships. After the ensuing fight, Steve exits by himself, blending into the crowd except for the raised wine glass containing the seahorse. The raised wine glass represents an obvious conflict of disposition in Steve Zissou. Though the film has shown him to be imperfect in many ways, he attempts to adapt to the persona of a very confident and brash person, much like a person who raises his wine glass to propose a toast.

Hunger Games Essay plan

Introduction:Using your notes write an introduction in which you: Mention the title, director, year of release, where it was set. Clarify what the genre is, explaining exactly what this means. Name and briefly describe the main protagonist in a single sentence. Provide a plot summary.Do not write openings such as ‘I am going to talk about†¦Ã¢â‚¬â„¢ Always write in the third person in a CELEXAMPLE: ‘The director, Gary Ross, uses many film techniques to convey the themes of†¦Ã¢â‚¬â„¢(only write the themes in the introduction that you are analysing in your essay). ‘The Hunger Games’ is an American science fiction film set in the futuristic, dystopian society of Panem.Paragraph oneTheme: Oppression -To treat cruelly or unjustly. The Capitol people treat the people from the Districts in a cruel and unjust way. Using your notes the blog , describe in detail, using the PEAR structure how the setting, sound, symbolism, mannerisms, camera angles/shots, and c ostume help to convey the oppression suffered by the people in the districts . The opening scenes has good examples of the oppression suffered by the people of the Districts:Scene 1: District 12 Scene 2: Happy Hunger Games (Katniss and Gale in the woods) Scene 3: Check in (at ‘The Reaping’) Example:1.Aerial shot to emphasise their vulnerability. 2. Sound of bells tolling highlights their imminent death 3. Signify animals being herded – ‘Like lambs to the slaughter’Paragraph 2 Theme: Oppression Using the PEAR structure, explain how the people of ‘The Capitol’ have a  different life style to the people in the Districts. Contrast the Capitol with District 12 by looking at the mise-en-scene (costume, mannerism, movement, sound, objects, colour and setting).Example:In ’The Hunger Games’ the director employs sound to convey (try to use different words for each topic sentence) the theme of oppression to the audience. As the chil dren walk towards ‘The Reaping’, there is an ominous, non-diegetic, sound in the background that echoes the sound of a bell tolling. The sound of a bell tolling is symbolic of death and is often heard when someone has died. The director uses an aerial shot showing the children walking to further convey the theme of oppression. An aerial shot makes the character look small therefore it makes them appear vulnerable. The ominous sound coupled with the aerial shot of the children, makes them appear like animals being herded which echoes the saying ‘lambs to the slaughter’. The fact that the people of the Capitol do not have to attend ‘The Reaping’ makes the treatment of the District people all the more unfair and unjustParagraph 3Theme: Oppression Using the PEAR structure, further explain the theme of oppression by exploring how the Capitol people have so much more in terms of possessions and technology and how this changes how they live their live s. Contrast the costume, mannerisms, setting, colours.The technology used in the games, computer generated animals, ‘magic medicine’, 200mph trains etc†¦ Example:Example: What is of value in ‘The Hob’ (District 12’s illegal market place) would be laughed at in ‘The Capitol’ . The buttons are of little value but there is little else to sell. The mise-en-scene is in stark contrast to the social areas in the Capitol. Look at the colour, mannerisms – toy sword emulates the brutality of the games.Paragraph four Theme: Power. Explain who has the power in Panem. President Snow is a Totalitarian ruler Totalitarianism: Is a political system where the state (Of which President Snow has total control over everything and everyone)holds total authority over society and seeks to control all aspects of public and private life.Example: Think about the propaganda video shown during ‘The Reaping’. How is this similar to those show n in ‘1984’? How are the crowd reacting compared to Effie Trinket? What is being said at this point? Do the people of the districts feel the peace that President Snow proclaims. Look at the blog as there is some useful information about HOPE. Paragraph Five:Theme: Power. Using the PEAR structure, discuss How Katniss begins to affect the power balance in ‘The Capitol’ ? There’s information on the blog about the theme of power and a video clip which will give you a better understanding of Katniss’s role in upsetting the balance.Exa mple: Katniss’s relationship with Rue, and Peeta upsets the balance. The usual collaborations in the Hunger Games are about maximum power for killing the other tributes. Rue’s death scene and the way Katniss treats Rue with respect, and in turn District 11 that becomes the catalyst (somebody or someone that makes a change happen) for change.The ‘berry’ scene at the end is very powerful.Parag raph six Theme: Appearance versus reality (what is real? and what is only appearance?) Using the PEAR structure, look at how the director uses techniques to show us how Katniss has to change to stay alive in ‘Hunger Games’Exa mple: Creation of ‘the Star-Crossed lovers’ to stay alive and receive sponsors Creation of ‘The Girl On Fire’ – Why did Cinna want to cause such a spectacle in the crowd? Paragraph seven Theme: Appearance versus reality Using the PEAR structure discuss how the Hunger Games appears as a Game show to the people of the Capitol, when in reality it is about the brutal murder of 23 children from the districts. It is not a game, it is real life. But, like Effie Trinkett, the people of the Capitol, with the exception of Cinna (Katniss’s designer), have no idea what the people go through and do not care, as long as they live in comfort and with an abundance of food, clothing and other such luxuriesExa mple: The Camera shows us the gambling odds for the tributes focusing on Rue and Thresh from District 11. It then cuts to these pampered children of the Capitol, so we notice the difference between how they are treated. It cuts to a medium-close-up (MCU) of Haymitch watching them and we get his POV (point-of-view)shot of him watching them. His look is of total disdain at the unfairness of the situation. Mention that it is a reality TV show filmed both to control and punish (to keep them oppressed without any power) the districts, whilst entertaining ‘The Capitol’. They gamble because it is fun!Conclusion Once you have completed your introduction and analysis paragraphs, it is important that you write a conclusion to your critical essay. This is the final paragraph where you discuss how the director, Gary Ross, uses various film techniques to convey the themes in the film ‘The Hunger Games’ (list what techniques you have used in your essay overall. For example: sound, setti ng, camera angles/shots/movement, editing, colour etc).The conclusion repeats some of the information from the introduction such as: the key words of the task, the director’s name, the title of the film and then go on to discuss how the film as a whole, conveys the themes you have discussed in your essay. You summarise your main arguments and say how they, as a whole, answer your question.

Must-Know Vocabulary for French Restaurant Dining

Must-Know Vocabulary for French Restaurant Dining Knowing how to conduct yourself and order food in a  French restaurant can be a little tricky. There are some  important differences between restaurants in France and other countries, including what foods are offered and how they are prepared. Even the way dishes are listed on most  French menus  is a little different. Knowing the terms to use in most French restaurants- and especially learning how to pronounce them correctly- is the key to ensuring that your restaurant experience is enjoyable and that you receive the food you want. Understanding what your waiter is asking you or what the menu says- from Quest-ce  que  je  vous  sers? (What can I get you?) to service  compris (tip included)- will soon have your server and others wishing you:  Bon appà ©tit! (Enjoy your meal!). French Restaurant Terms and Pronunciations The table below contains key French restaurant terms followed by their English translations. Click on the French words and phrases to hear how to pronounce them correctly. French Term English Translation commander to order Vous avez choisi? Have you decided? Que voudriez-vous? Vous dsirez? What would you like? Je vous coute. What would you like? (Literally, Im listening to you.) Que prenez-vous? What are you having? Quest-ce que je vous sers? What can I get you? Je voudrais... Jaimerais... I would like... Je vais prendre... Je prends... Ill have... Combien cote...? How much does ... cost? Cest votre got? Do you like it? Is everything ok? Cest termin? Have you finished? a a t? Was everything ok? Je suis... I am... allergique ... allergic to... diabtique diabetic vgtarien / vgtarienne vegetarian vgtalien / vgtalienne vegan Je ne peux pas manger... I cant eat... bleu, saignant very rare ros rare point medium-rare bien cuit well done le serveur (not garon) waiter la serveuse waitress le/la chef cook le menu fixed-price meal la carte menu la carte side order laddition check/bill le socle base of credit card machine le pourboire tip service compris tip included service non compris tip not included A la vtre! Cheers! Bon apptit Enjoy your meal dfense de fumer no smoking les animaux sont interdits no pets allowed A Typical French Restaurant Dialogue Now that you know the key terms you might need to know to dine in a French restaurant, scan the table below to study a typical dialogue that might occur between a serveur  (server) and à ©tudiant  (student). The first column lists the speaker, the second gives the French dialogue, and the third provides the English translation. Serveur Bonsoir Monsieur/Madame. Good evening sir/maam. tudiant Bonsoir Madame/Monsieur. Je voudrais une table pour trois personnes, pour dner, sil vous plat. Good evening maam/sir. I would like a table for 3, for dinner, please. Serveur Vous avez une reservation? Do you have a reservation? tudiant Non, je nai pas de reservation. No, I dont have a reservation. Serveur Pas de problme. Voici une table pour 3 personnes, et voici la carte. No problem. Here is a table for 3, and here is the menu. tudiant Merci Madame/Monsieur. Sil vous plat. Thank you maam/sir. Excuse me? Serveur Oui Monsieur/Madame ? Yes sir/maam ? tudiant Je voudrais de leau. I would like some water. Serveur Oui Monsieur/Madame. Et pour dner, vous avez choisi ? Yes sir/maam. And for dinner, have you decided? tudiant Je voudrais le menu 15 Euros. I would like the set price menu for 15 Euros. Serveur Oui. En entre ? Yes. For the appetizer? tudiant Je voudrais le pat. I would like the pat. Serveur Et en plat principal. And for your main course? tudiant Je voudrais le steak frites. I would like the steak with French fries. Serveur Bien Monsieur/Madame, quelle cuisson ? OK sir/maam, how would you like it cooked? tudiant Bien cuit, sil vous plat. Non, point, sil vous plat. Well done please. No, medium rare, please. Serveur En dessert? For dessert? tudiant Une glace la vanille. Et, excusez-moi Madame/ Monsieur, o sont les toilettes ? Vanilla ice cream. And, excuse me maam/sir, where is the restroom? Serveur Au sous-sol. In the basement. tudiant Je ne comprends pas. Vous pouvez rpter sil vous plat ? I dont understand. Could you repeat please? Serveur Au sous sol. Vous descendez lescalier. In the basement. Go down the stairs. tudiant Oh, je comprends maintenant. Merci. Ah, now I understand. Thank you. Serveur Comment vous trouvez votre steak frites ? How is your steak? tudiant Cest dlicieux. Cest parfait. Its delicious. Its perfect. tudiant Laddition sil vous plat. May I have the check, please? Serveur Bien Monsieur/Madame. Vous pouvez payer la caisse. OK sir/maam. You can pay at the register.

Private Health Insurance in California essays

Private Health Insurance in California essays Recently there has been legislative move which was proposed to 'outlaw private health insurance in California' (Ronald, 2006). In the proposal it was advised to establish California Health Insurance Agency, which could be regarded as the single payer system launched and sponsored by the state government for financing the health care of all Californians. The legislation is aimed at the abolishment of the private health insurance. The essence of the proposal is based on the adoption of the Canadian healthcare system, which encourage the system of socialized medicine (AMA, 2007). The health care system of the California is being improved into 'a publicly administered finance system' (Ronald, 2006), thus the California Health Insurance Agency is liable to finance towards all the health related claims. Such a proposal is expected to provide relief to more than twenty percent of the Californian population, who are unregistered to any of the health insurance company. The major concerns which the critics have reflected is with reference to the failure of the public based health insurance company in Canada, soon after the private health insurance agencies were declared illegal, and the public health insurance agency was entitled to look after the medical and health care system of the country, the Canadians expressed their displeasure towards public funded agency, and complained against the efficiency and effectiveness of their services. Previously, when such a proposal was referred to the governor of the Californian state, it was vetoed. The critics have associate d the lack of political will with the expected failure of the state sponsored health care insurance system. It is expected that the implementation of such legislation will not only create an enormous, inefficient government bureaucracy, but will also be responsible for generating administrative chaos (Ronald, 2006). The critics do consider the current medic ...

Obama's Bailout Plans Term Paper Example | Topics and Well Written Essays - 2000 words

Obama's Bailout Plans - Term Paper Example Treasury to help average Americans, $300 billion was used to bailout homeowners affected by the housing crisis in July, $200 billion for the release of Fannie Mae and Freddie Mac in September, and another $50 billion and $25 billion were used to save money market funds and car companies, respectively. Stimulus packages were also injected this year, as the Obama regime unleashed a mammoth $787 billion in February to combat unemployment and another $275 billion was allocated also in February for nine million homeowners to refinance their home loans in order to prevent threats of foreclosure. Another wave of economic rescue plans were bared in March, such as the $30 billion to again lend financial assistance to American Investment Group (AIG) hit by the banking crisis last year, $15 billion to help troubled small businesses, $1 trillion to try to save toxic assets from the balance sheets of financial institutions, and $ 22 billion to assist two automakers, General motors and Chrysler. The latest of the bailouts is the $1 trillion stimulus package as a result of the G-20 meeting in London in April. Given this uncertain amount of bailouts and stimulus packages, the office of the President, the Federal Reserve and the ... Millions of American jobs are at stake, and thousands of businesses- large or small- are also at risked of getting sideswiped by the financial turmoil. The fear of massive unemployment due to the unprecedented closure of big businesses like banks, car companies, and even small businesses galvanized the Obama administration into action by injecting stimulus packages that are aimed at saving the economy. Based on the U.S. government's forecast, joblessness will stand at 8.1 percent this year, but the figure is expected to drop to 7.9 percent in 2010 (Dickson). This means that hundreds of thousands, if not millions, of American workers are at risk of being pushed out of their jobs. Recession in the United States was said to have reached an alarming level, as businesses continue to be severely affected and unemployment rate continues to escalate. Now, the Federal Reserve is playing a major role in trying to solve the financial crisis that continues to threaten the U.S. dollar. However, will the Federal Reserve solve the economic crisis or will it only worsen the problem The Fed and the monetary system The Federal Reserve System, which was created in 1913 during the term of former U.S. President Woodrow Wilson by virtue of the Federal Reserve Act, is a semi-public monetary institution. This means that despite the word "federal," this institution is not 100-percent owned by the federal government. Since the creation of the Federal Reserve, economic crunch became unavoidable due to the inflationary nature of America's monetary system. In fact, a number of well-known critics of the Federal Reserve, which is beyond the control and supervision of the U.S.

Destination Alliances Article Example | Topics and Well Written Essays - 500 words

Destination Alliances - Article Example The article "Destination Alliances" talks about the alliances - market strategies whereby two or more organization join to share marketing strategies or to promote concepts, services, or products. Alliance marketing is suitable for any business as long it finds an organization that shares mutual goals.A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that supports a town, city, region or country with the aim of increasing the number of visitors. DMO and CVB also promote the development or markets a destination through convention sales, tourism marketing, and services. Apart from targeting a high number of visitors, DMO and CVB also targets increase of business travelers which brings about overnight lodging for a destination, shopping revenues, and visits to restaurants. These organizations are funded by the country’s taxes. Convention and visitors bureau is considered to be the most important tourism marketing organizations i n their respective tourist destination. Philadelphia is referred as the world heritage city in the United States of America. It is a home to many national historical sites related to the foundation of the United States and it is among the 22 UNESCO World Heritage sites. It is in Philadelphia courageous visionaries crafted the modern day democracy. It harbors the independence hall, the liberty bell, the first and second bank of the USA, the president house where George Washington and John Adams spent most of their presidencies.